Welcome to our new short and sweet business name – SpellCheck.ie! After listening to client feedback over how long our email address was – @spellcheckeditorial.com – we decided to bite the bullet and go for a cleaner, sharper email and website address – SpellCheck.ie. The new name also reflects how our business has changed. Over [...]
Read the rest of this entry »It’s not about you!
It’s not about you! That’s a difficult marketing lesson for a lot of business people. And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. How can you make her life easier? How can you save his business money? How can you improve the time/money [...]
Read the rest of this entry »Why did you pick that PR approach?
In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash. What influenced [...]
Read the rest of this entry »How do you promote your business?
In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash. Here are [...]
Read the rest of this entry »NEW! Promote Your Group/Business Effectively
NEW workshop from SpellCheck editorial services Title: How to Promote your Group/Business Effectively Course details: This workshop is aimed at helping groups or SMEs to get in front of their target group/clients through the media – newspapers, magazines, radio – without necessarily paying for advertising. It will help you to * Define and articulate exactly [...]
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