With the click of a mouse, we’re inclined to email everything: invitations, follow-ups, thank-yous, requests. Add in eCards and virtual business cards, and you can see why trees are relaxing! Stand out from the crowd by sending a printed card with your information, request, thank you. Everyone’s inner child loves receiving letters in the post, so [...]
Read the rest of this entry »It’s not about you!
It’s not about you! That’s a difficult marketing lesson for a lot of business people. And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. How can you make her life easier? How can you save his business money? How can you improve the time/money [...]
Read the rest of this entry »Which PR approach turned into €€€?
In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash. Which promotion [...]
Read the rest of this entry »Why did you pick that PR approach?
In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash. What influenced [...]
Read the rest of this entry »How often do you use these in PR?
In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash. How frequently [...]
Read the rest of this entry »How do you promote your business?
In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash. Here are [...]
Read the rest of this entry »To stay positive, get networking!
In February, I joined BNI Falcon Chapter in Gorey, Co Wexford. Why? Because now is a good time to start linking in with people who are passionate about staying in business and being positive about staying in business. A weekly meeting gives me and other members the opportunity to share ideas, contacts and, most importantly, business referrals. I’m [...]
Read the rest of this entry »Using LinkedIn for Job Searches and Networking
Hello there. I guarantee you no mention of expenses or politicians in this ezine! What I will mention is networking given that it is Spirit of Enterprise Week. I’m interested to hear where you network and what works for you. I’ve tried Twitter. I’ve tried Facebook. And, so far, what I find best is face-to-face networking [...]
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