It’s not about you! That’s a difficult marketing lesson for a lot of business people. And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. How can you make her life easier? How can you save his business money? How can you improve the time/money [...]
Read the rest of this entry »Thanks to Cada Media
Thanks to Dave Jordan at Cada Media for installing Google Analytics on my website. This will help us to give improved feedback to clients who promote their businesses in our monthly ezine, Good Business News. Good Business News is emailed to over 300 readers each month, including news and business desks of local and national print and [...]
Read the rest of this entry »6 Common Mistakes of Social Media Marketing
Social Media Marketing (SMM) is more than going on social networking sites. It also covers the tools – audio, video, written material and design. Yet to many people, professional marketers included, this is all new. Here are six common mistakes as outlined by Karen Purves: 1. Large Following Focusing upon a large number of followers, connections [...]
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