IN MY local area, we’re engaged in an heroic (possibly fruitless) face-off with the local County Council. From March, when our current librarian retires, the local library’s opening hours will be cut from an already tight 16 hours per week to a paltry 12 hours per week. This could mean that the library will open just [...]
Read the rest of this entry »Archive for the 'Social Media Marketing' Category
How to lose your audience!
I’m writing this post in silence. Why? Because I turned off The John Murray Show on RTE Radio 1. Why? Because he is featuring – again – the Operation Transformation team, in a cross-promotion from the RTE television programme. I have absolutely no interest in Operation Transformation, a programme where people are facilitated to [...]
Read the rest of this entry »Is 2012 the year of Google+ ?
IF you read social media blogs as I do, it looks as if Google+ is going to go global in 2012. It’s been a slow starter in Ireland, possibly due to social media fatigue amongst users. The feeling seems to be that Google+ allows for longer interactions than Twitter, making it more social. And, because so [...]
Read the rest of this entry »SpellCheck.ie – short and sweet
Welcome to our new short and sweet business name – SpellCheck.ie! After listening to client feedback over how long our email address was – @spellcheckeditorial.com – we decided to bite the bullet and go for a cleaner, sharper email and website address – SpellCheck.ie. The new name also reflects how our business has changed. Over [...]
Read the rest of this entry »Is your blog relevant?
I’ve just tried to find an interesting blog on Public Relations (PR). So, I googled ‘PR blog’ and found a listing of the top 100 PR blogs. Excellent, someone had done all the work and ranked the 100 most popular PR blogs with links to each. But, there, the fun ended. I must have clicked [...]
Read the rest of this entry »It’s not about you!
It’s not about you! That’s a difficult marketing lesson for a lot of business people. And, yet, if you are to win new business, it’s important to realise that, actually, it’s all about the client. How can you make her life easier? How can you save his business money? How can you improve the time/money [...]
Read the rest of this entry »Good job, Cada Media!
At BNI Gorey, we give testimonials to other members with whom we have worked. Here is the testimonial we gave to Dave Jordan, Cada Media, in May: AS someone in the communications industry, it is essential that one of our main channels of communication – SpellCheckEditorial.com – is a premium showcase of what we offer: [...]
Read the rest of this entry »Expand your database easily
It’s easy to get stuck when you’re trying to expand your database – whether you’re hoping to promote products directly through mailshots or online using ezines (email newsletters). The key is to be strategic – build your database in accordance to your goals from a particular marketing strategy. And, don’t be tied to one database [...]
Read the rest of this entry »Social media marketing can boost business
It can be difficult to assess whether it’s worth getting on the social media merry-go-round. Four in 10 women-led business owners attributed an increase in revenue to their social media efforts, with 10 percent reporting a “significant” revenue jump, according to a survey conducted by Women Presidents’ Organization in the US. Click here for advice from [...]
Read the rest of this entry »WexfordVolunteer.ie live!
We’re delighted to see the launch of the Volunteer Wexford website. We worked with Wexford County Council on content for the site so check it out!
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