IF you read social media blogs as I do, it looks as if Google+ is going to go global in 2012. It’s been a slow starter in Ireland, possibly due to social media fatigue amongst users.

The feeling seems to be that Google+ allows for longer interactions than Twitter, making it more social.

And, because so many people already use Google as a search engine, or use Gmail for email, it may be easier for them to adapt to Google+ as it’s already there on your email.

As with all social media, on both a personal and business level, you must analyse what will work for you. How visible do you need to be? Where are your friends and business clients hanging out online? How much time can you give to all the different forms of social media? How much time should you give to social media marketing in your business.

Don’t be swayed by the crowd. However, it is important to be visible to your clients online, so one suggestion might be to find where most of your clients hang out online and put all your eggs in that basket.

Don’t forget to analyse your results. Are you getting a valid return on the investment of your time?