In July, I asked readers of Good Business News ezine how they promote their businesses and what works for them. Ideally, these responses will be of assistance to other business people in helping you to think outside the box when it comes to promoting your business and turning that promotion into hard cash.

How frequently do you use the following to promote your business?
(Replies averaged across respondents)

Networking: Once a month

Facebook: Once a quarter

Direct mail to existing clients: Twice a year

Direct mail to potential clients: Once a year or less

Brochures: Once a year or less

Local newspapers ads: Once a year or less