1. Large Following
Focusing upon a large number of followers, connections or friends to gain leverage and presence. Building your network with influential people can achieve much more than having a large network of people “grabbed off the page”.

2. Content
Using content that is widely available shows people that you don’t really have anything to say. People are eager to consume information that will help them; offer a new perspective and provide an opportunity to use that in their business or personal lives.

3. Endless Promotional Messages
Sending out endless messages promoting a product, event or service is no different to spam. There has to be a balance between sharing information and informing people of the services you offer.

4. Joining on a whim
We’ve all joined stuff to be part of the crowd. You sign up, arrive and realise you have no idea what you are doing there. It’s better to do some research into a platform first to ascertain whether its appropriate. It will save you lots of time.

5. Social Media Marketing separate
Social media is another string to the marketing bow. To switch your marketing to just social media is risky and will continue to be so for some time yet. The real bonus of social media marketing comes when you integrate it with your existing marketing. You extend your reach. You increase your appeal. You offer more without taking more time to deliver.

6. Social Media is free!
There’s no such thing as a free lunch! Sure, the membership to the sites is free. However, preparing your content will have some production costs. You may need to buy new software. You may need to subscribe to different services. You may need to outsource some of the technical elements. Yes, you can do lots yourself to minimise the costs – but it isn’t free.

About the Author: Karen Purves runs Have More Clients. Want to know more ways to have more clients? Discover how to use Twitter for marketing with a *free* report at http://havemoreclients.com